The electric vehicle (EV) market is on the cusp of an explosion, and 2024 is set to be a transformative year. With several new models on the horizon, competition among automakers is fiercer than ever. Companies are no longer just focusing on the basics of EVs, like battery range and performance. Instead, they are also prioritizing software-based innovations that will offer smarter driving experiences.
For example, over-the-air (OTA) updates will become more common, allowing manufacturers to fix bugs, improve performance, and even add new features without requiring a trip to the dealership. These software updates mean that cars could actually improve over time a significant selling point for tech-savvy consumers.
On the hardware side, advancements in battery technology will lead to longer driving ranges and shorter charging times. With increasing competition driving prices down, EVs are becoming more affordable, bringing electric mobility within reach for more consumers. As governments push for cleaner energy alternatives, 2024 could be a tipping point for electric vehicle adoption.
